& Fitness

Imagine how good it feels to wear a brand new pair of sneakers for the first time. Your state-of-mind becomes predicated on a pair of shoes and you’ll have a constant shoppers high that lasts all day.

Similarly, when you wear clothes you feel comfortable and confident in, you’ll most likely have a good day (or a good workout). The term “enclothed cognition” describes the influence clothes have on your psychological process.

A study in 2012 showed that when regular people put on a doctors jacket, their cognitive abilities were enhanced (because the coat made them feel important). Likewise, the same thought process can be applied when people wear form-fitting fitness apparel. Read More…